Reasoning from first principles is an ancient problem solving technique that breaks down a complex problem to its most fundamental truths. First principles can be traced to ancient Greece and specifically the Aristotelian method of questioning the root of things as well as to Socrates and Socratic Questioning. In less…

1) Authenticity “But above all, in order to be, never try to seem.” ― Albert Camus, Notebooks, 1935–1951 What Does It Mean to Practice Authenticity in Marketing? Being authentic means that you are real and genuine. When you shake it all down, authenticity means you’re being true to who you are as a brand. You’re presenting yourself and your brand from…